People marketing

There are people who walk into a room and immediately leave a lasting, positive impression. And then there are those you’ve already forgotten the very next moment. Why is that? Companies invest millions in sophisticated strategies and the positioning of their corporate brand. But what about the company representatives who promote this brand to the outside world every day? In this keynote address, successful media entrepreneur and film director Florian Arndt reveals the secret behind strong personalities.

People Buy from People

Whether in sales, recruiting, as a leader, or in a sole proprietorship: We’re all selling ourselves and our ideas all the time, everywhere—even in our personal lives. Florian Arndt knows from personal experience just how crucial personal visibility is. When he founded his film production company, Sons of Motion Pictures, on Valentine’s Day 2014, he started out as a young visionary. Today, at age 34, he leads a team of 45, heads several companies (including Seven200 AI Studios, founded in 2026), and was appointed Germany’s youngest honorary Senator for Economic Affairs in 2021. His journey proves that professional brilliance alone isn’t enough if you aren’t perceived as a strong brand.

The USP Persona and Burning Business Cards

In this highly entertaining presentation, Florian Arndt debunks the myth that charisma is purely a matter of luck or entirely subjective. As a director who showcases people in the best light every day—for small and medium-sized businesses, DAX-listed corporations, and Hollywood—he translates the professional craft of staging into everyday business life. He takes the audience on an interactive journey to discover their own “USP Persona” and uses astonishing methods—such as the proverbial burning business card—to show how to make a lasting and positive impression.