People marketing
Everybody is a brand
There are people who leave a lasting, positive impression on our lives, and then there are people... ah, I’ve forgotten again. Companies develop strategies and positioning for their brands. But what do the company representatives who represent them to the outside world do? People buy from people. It’s not just those in sole proprietorships who need to represent a strong brand in their daily lives. Everyone sells themselves and their cause all the time, everywhere—especially in their personal lives. We’ll explore why some are better at this than others and why it’s not as subjective as we think, uncovering the USP persona and “burning” business cards.
According to Startup Creator, Florian Arndt is one of the top keynote speakers in Germany!