Marketing & Recruiting in the TikTok Age

At a time when the competition for skilled workers and B2B customers is becoming increasingly fierce, the right video strategy can make or break your success. In this keynote, award-winning director and CEO Florian Arndt will show how modern recruitment and digital sales really work today.

LinkedIn: The B2B Gold Mine in Practice

LinkedIn has long since become the go-to platform in the B2B sector. But how do you turn organic reach into real business results? Florian Arndt isn’t speaking from a theoretical perspective here. He shares unfiltered insights from over five years of actively managing his own channel, which has over 8,500 followers. He demonstrates exactly how, as CEO of the film production company Sons of Motion Pictures, he successfully leverages this platform to generate leads and take employer branding to a whole new level.

TikTok: Underestimated, Affordable, and Highly Effective

Is TikTok just for dancing teenagers? That’s a huge mistake! With over 1.6 billion users—including one in four Germans—the platform is a giant. The key fact for HR professionals and salespeople: 51% of users are between the ages of 30 and 50. Florian Arndt humorously demonstrates, using real-world business cases, what extremely high-performing TikTok campaigns look like in practice. He demonstrates how razor-sharp targeting (by age, ZIP code, or interest) can yield incredibly cost-effective results—including dream metrics like 0.07 cents per applicant and 50 qualified leads for hard-to-fill positions in software development.

The 360-Degree View: YouTube, Movie Theaters, and More

A good strategy never rests on just one pillar. That’s why the 34-year-old media entrepreneur also takes the audience through 20 other platforms for the optimal placement of recruitment videos. Spoiler alert: The absolute evergreens YouTube and LinkedIn are still going strong, and for very specific regional campaigns, even the good old analog movie theater remains a real secret weapon.

Book Infotainment with ROI

As one of Germany’s top keynote speakers (according to Startup Creator), Florian Arndt doesn’t deliver a dry lecture—he delivers high-energy infotainment. Book this talk to provide your audience with concrete, immediately actionable strategies for greater visibility, more cost-effective marketing, and measurably greater success.