Marketing & Recruiting in the TikTok Age

More than 1.6 billion people use it, including one in four Germans, and the number is growing every day: TikTok. 51% of users are between 30 and 50 years old - not just for young people. You can find your target group by age, gender, postcode, language and interest, and it's currently cheaper than anywhere else: 0.07 cents per user. But what do successful TikTok campaigns look like and how do I get 50 applications for software development, for example? Director & Managing Director Florian Arndt humorously presents real-life business cases. We also take a look at the other 20 platforms on which you can place recruiting films. Spoiler: The evergreens YouTube and LinkedIn are still going strong, and in some cases even the good old analogue cinema is still useful.